"As one of the major players on the gaming market, Lottomatica is aware that it operates in a sector where business growth must go hand in hand with respect for and protection of the community in which it operates. The deep-rooted culture of transparency and integrity, which is a key objective in terms of Corporate Social Responsibility, translates into the Group’s high levels of professionalism, motivation, and technological expertise, as well as the system of rules and procedures that govern its business and managerial choices, how it interacts with the market, and, more generally, its relations with stakeholders, which are crucial to carrying out its activities."

Lorenzo Pellicioli, President of Lottomatica Group

 

 

Identity

The Lottomatica Group's identity is firmly grounded on the principle of sustainable growth, and driven by the conviction that the gaming sector requires responsible development that pays close attention to the social issues involved in this industry. The Company's history is founded on this awareness, which is symbolically illustrated by the official logo. The logo conveys the Company's position as an innovative, globally integrated gaming operator and technology provider. The image of the globe in the Company's name expresses its international dimension, and the use of gaming colours and symbols reflects the company's recreational facet. The logo's subtitle (‘Responsibly Driven Global Gaming’) defines Lottomatica's business approach. Responsibility is a crucial component of a business which is engaged primarily in managing government-regulated games. In line with this awareness, in 2009 Lottomatica was the first operator in Italy, and one of few in Europe, to be awarded certification of compliance with the responsible gaming standards by the European Lotteries Association, with the highest level of certification offered by the World Lottery Association's Responsible Gaming Framework.

Mission

The Lottomatica Group's mission is to consolidate and extend its position as a leading commercial operator and technology provider on the worldwide gaming market by offering cutting-edge solutions, services and products with the highest levels of integrity, responsibility, and value creation for its shareholders.

Strategies

The Group's strategic objective is to maintain its position of global leadership in the public gaming market, and to develop new competitive initiatives in its segments. The Group's constant strategy can be summarised as follows:

1. continue to increase sales relating to existing contracts;
2. win contacts in new jurisdictions and make tenders to hold the role of lottery operator;
3. launch the VLT programme in Italy in a timely manner, through turnkey solutions for other concessionaires;
4. introduce new distribution platforms, especially in paper ticket printing channels.

Lottomatica Group possesses the resources required - both in terms of know-how and capital - to play a leading role in this changing context, and we have complete confidence in the merit of a Group which is structured in such a way as to maintain its position in every one of the geographical areas in which it operates.

The Group's strategies are divided by product lines:

Lotteries: here the objectives are to continue to encourage a rise in sales for existing contracts by increasing distribution volumes and introducing new content, obtain new jurisdictions and opportunities, develop and acquire new content, launch new distribution platforms, paying particular attention to interactive channels for online lotteries.

Gaming Solutions: here the Group intends to leverage the expertise it has acquired in the lottery and gaming solution sectors, in order to develop its video-lottery operations, as well as to continue to expand upon its position in the commercial gaming market through Spielo International, which produces and supplies video slot machines, systems and games.

Sports Betting: the Group has acquired substantial experience in this sector through its "Better" brand in Italy and Finsoft Limited. In the online betting sector, the Group is a concessionaire for sports betting and horse-race betting, and is the first operator able to offer a betting service both via telephone and online. The Group intends to continue to grow in the Sports Betting sector, drawing on its own expertise and its relations with its clients.

Interactive Services and Games: the GTECH G2 segment was created through the acquisition of Finsoft, BossMedia and St. Enodoc, whose operations have been integrated in a single business unit which provides games, systems and cutting-edge digital services to approximately 150 clients worldwide, including lotteries in Sweden, Austria, the United States, Switzerland, Chile and Belgium, as well as to the Group.

Commercial Services: in Italy, the Group offers services for processing high volumes of commercial transactions that are not connected with lotteries. The Group intends to provide these services in markets where the supply is economically profitable.