The year 2009 was very intense in terms of commitments and projects, thus confirming the legitimacy of the approach adopted and of the results achieved in the area of social responsibility. In the current year also, there have been important recognitions at both national and international level.

1. Since March 2010 Lottomatica has been included among the group of companies that form the FTSE4good ethical index.

1. In 2009, Lottomatica was the first operator in Italy and one of the first in Europe to be awarded the certification of compliance with the ELA Responsible Gaming Standards drawn up by the European Lotteries Association. The ELA is an independent association, created in 1999, that groups together European State lotteries and games operators and aims to promote cooperation between members and the development of European games operators. The association is committed to combating illegal gambling and to minimizing the potential risks of gaming to society. The ELA Responsible Gaming Working Group has developed responsible gaming standards, preparing a certification process that was launched for the first time in a test phase in 2008 and which concluded in mid- 2009.
   Lottomatica’s certification process was carried out by an external body, Deloitte, and involved verifying the company’s commitment to creating and developing a programme to protect players and to promoting a model for responsible gaming in compliance with the European Lotteries Association standards.

1. Towards the end of 2009, Lottomatica was awarded Level 4 certification of the World Lottery Association’s Responsible Gaming Framework, the highest level available.

1. The 2009 social report (relating to the year 2008) presented in July 2009 was accredited by the Global Reporting Initiative (GRI) at the level A+, which corresponds to a full application of the guideline requirements and to independent external assurance. The GRI is the most popular social reporting standard at global level.
   GRI defines the principles and indicators that a company must use to measure and report on economic, social and environmental performance. It requires the coverage of over 10 core and additional indicators and has possible levels of accreditation depending on the number of indicators contained in the report: A+, A, B+, B, C+, C

1. Lottomatica was awarded the special prize “Freccia d’oro - Ida Augusta Giuliano” in the “Relationship Marketing and Communication” category, for the “Gioca senza Esagerare” (“Play without Exaggerating”) campaign carried out in 2009. The prize is awarded by Assocomunicazione, over the years, to people and companies that have stood out for their innovative choice of integrated communication strategies, underlining the importance of dialogue with the consumer. The “Relationship Marketing and Communication” Prize awarded to the Lottomatica Group for the “Gioca senza Esagerare” campaign is an important example of integration between company policy, excellent use of the potential offered by the new media and creative stimuli, all done with an important and extremely topical social objective: the promotion of a culture of responsible and balanced gaming.