

The well-established culture of transparency and integrity, which is also one of the key objectives in terms of Corporate Social Responsibility, translates into the Group’s wealth of professionalism, motivation, technological expertise and in the set of rules and procedures governing the business, management choices, the dialogue with the market and, more generally, the Group’s relations with stakeholders, necessary in order to carry out its activities.
Lottomatica exports this management model throughout the world, after having it extensively tested in Italy, adapting it to the various local needs, also thanks to the state-of-the art technological platforms provided by GTECH, which are capable of meeting even the most complex needs. We are particularly proud of having always invested in high safety and efficiency standards for our technology management, and this is also what constitutes Lottomatica’s social responsibility.
The growth of the world game market has led to the need to create common rules, shared also at the international level, which could guarantee legality and an attention toward protecting players, especially the most vulnerable categories.
Starting from 2008, Lottomatica devised a Corporate Social Responsibility plan which is underpinned by three elements: a responsible gaming policy and program in line with the most recent international standards established by the World Lotteries Association (WLA) and the European Lotteries (EL), an ongoing commitment toward the community in relation to areas such as culture, sport and society and increasingly frequent dialogue and involvement with the stakeholders thanks to the Group's social accountability report.
Lottomatica intends to continue to make clarity and transparency a priority when communicating its objectives by creating a website which gives an accurate and detailed overview of our corporate social responsibility policy, through which the Company’s commitment can be fully gauged and analyzed. We believe that this could become one of the key tools to engage with the entire community.
In keeping with this commitment, the Social Accountability Report, presented for the first time in 2008, is attached and available for users to browse through. The Report is Lottomatica’s intention to report accurately report the strategic objectives and the individual actions carried out in relation to the main categories of stakeholders (shareholders, funders, customers, suppliers, contractors, community and institutions).
Our approach toward social responsibility is based on the concept of creating sustainable value over time: working toward a healthy and responsible growth of the business and complying with high behavioral standards, is paramount to obtaining the consensus not only of financial markets but also of the entire population in every region of the world.
Lorenzo Pellicioli
Chairman


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