Create a legal, balanced, moderate and responsible gaming model, together with the Regulatory Body.

Develop activities in accordance with the players, regulatory bodies and the whole community.

The first commitment that Lottomatica has set for itself is to define its own internal general principles, shared at all levels of responsibility, which should raise awareness, empower and guide all personnel who have direct or indirect contact with the players. The company is therefore inspired by guidelines that spread throughout all daily operations in order to ensure a moderate and balanced gaming model.
Lottomatica is committed to:

• Facilitating aware and informed choice to players, through clear and complete communication;
• Guaranteeing integrity and security in gaming processes and infrastructure;
• Discouraging excessive gaming;
• Providing a wide range of products and a games portfolio to all targets in order to prevent and suppress competition from illegal gaming;
• Protecting particularly vulnerable consumer groups;
• Cooperating with stakeholders in creating a responsible gaming environment;
• Continuously promoting studies and research aimed at raising awareness, understanding and public disclosure of this phenomenon;
• Providing suitable responsible gaming training to all its employees and retailers;
• Ensuring widespread and easy access to information through help lines, associations and public and private facilities that provide guidance and counseling to players.