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Responsible gaming program
RESEARCH
Objective
Increase awareness and promote understanding of the phenomenon of problem gaming and guarantee public disclosure of this information.

Actions
  • Market research on problem gaming in Italy, created in cooperation with the Interuniversity Center for Research into the genesis and development of Pro-social and Anti-social Motivations and GFK Eurisko.
  • Participation in conferences and studies on responsible gaming.
COMMUNICATION AND MARKETING
Objective
Provide conscious and informed choice to the player through clear and complete communication about gaming.

Actions
  • Adoption of a code of self discipline in communication that ensures clarity, completeness and transparency of communication to players.
    • Internal and external sharing of the code and definition of internal monitoring procedures to ensure compliance with the code.
  • Monitoring of communication to verify compliance with the code.
PLAYER EDUCATION AND AWARENESS
Objective
Invite and inform players to adopt a balanced and responsible gaming behavior.

Actions
  • Player awareness campaign aimed at promoting balanced and controlled gaming behavior:
    • Press campaign "Gioca senza esagerare (Please play responsibly)" on major newspapers and periodicals.
    • Advertising campaign at retailers.
    • Distribution of 10 million flyers with gaming approach self evaluation tests (PGSI protocol – Problem Gambling Severity Index).
    • Section dedicated to responsible gaming on all Lottomatica websites (www.lottomaticaitalia.it; www.totosi.it; www.lottomatica.it).
SUPPORT REFERRALS
Objective
Actively cooperate with responsible gaming organizations in order to provide referrals for assistance.

Actions
  • Round table with responsible gaming organizations to create an effective responsible gaming program and define appropriate advertising and educational content
    • CIRMPA (Interuniversity Center for Research into the genesis and development of Pro-social and Anti-social Motivations).
    • G4 (Global Gambling Guidance Group).
    • GamRes.
    • FederSerd (Italian Federation Addiction Departments and Services Workers).
  • Launching of the service GiocaResponsabile organized by FEDERSERD to provide support and assistance to problem players and their families. The service provides the opportunity to contact a specialist through two methods: toll-free number – 800 921 121 - anonymous, free and accessible from all over Italy both by landline and cellular phone, available every day, for 12 hours a day, 365 days a year; and a website - www.giocaresponsabile.it.
REMOTE GAMING
Objective
Create a remote gaming framework that maintains the highest standards of responsible gaming and prevents minors from gaming.

Actions
  • Insertion of self limitation, self evaluation and self elimination tools into Lottomatica gaming portals (www.lottomaticaitalia.it e www.totosi.it).
  • Verification systems during registration that restricts minors from accessing games.
  • Introduction of a new “Gioca senza esagerare” section with useful information and suggestions on preventing excessive play.
  • Ethical certification of gaming portals (www.lottomaticagroup.com e www.totosi.it) by third parties (G4 – Global Gambling Guidance Group).
  • Annual certification audit.
GAME DESIGN
Objective
Ensure correct assessment of social risk of new games before their release on the market.

Actions
  • Cooperation with international experts to define a game assessment tool to verify the level of social risk relating to new games.
  • Adoption of "GameGard" tool created by responsible gaming experts around the world.
  • Pre-launch audit of all new games.
SALES CHANNEL TRAINING
Objective
Provide retailers with complete information on possible gaming risks in order to promote a responsible gaming culture among their clients.

Actions
  • Training and awareness plan for the network of agents and retailers about responsible gaming:
    • Brochures sent to over 60,000 retailers.
    • Regular updates through newsletters.
    • Surveys on retailers to monitor the campaign’s progress and plan further training.
    • Section dedicated to responsible gaming on retailer portals.
EMPLOYEE TRAINING
Objective
Spread the culture of responsible gaming to all employees in order to guide their daily activities.

Actions
  • Specific training on responsible gaming for employees who interact both directly and indirectly with the players (Marketing, Communication, Commercial, Call Center) with the support of national and international experts.
  • Information for all employees on Lottomatica’s commitments and the responsible gaming program.
STAKEHOLDER INVOLVEMENT AND COMMUNICATION
Objective
Identify the stakeholders and get them involved in the issue of responsible gaming.

Actions
  • Communication and involvement with stakeholders to receive suggestions and feedback through:
    • Round tables and working groups.
    • Market research.
    • Conferences, presentations, institutional meetings.
    • Section dedicated to Corporate Social Responsibility on the website www.lottomaticagroup.com.
REPORTING, MONITORING AND CERTIFICATION
Obiettivi
  • Create consensus and social acknowledgement for Lottomatica through the involvement of the community in key operations and achievements by the group.
  • Give stakeholders and the whole community information on responsible gaming and social outcomes related to Lottomatica's activities.
Actions
  • Communication and reporting of program commitments and activities developed to meet these commitments:
    • Social Reports 2007 and 2008 with a specific section dedicated to responsible gaming and activities carried out.
    • Conferences, announcements and interviews to periodically report on current activities.
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