The Group undertook a new path in order further to enhance its commitment to the encouragement of secure and responsible gambling: the G4 accreditation of the GoldBet.it online gaming platform.
Developed by the Global Gambling Guidance Group - an international group of gambling sector experts that focuses on fostering responsible gambling and minimising the harm caused by problematic gambling - the G4 accreditation programme constitutes an international point of reference for the application of responsible gambling best practices based on globally adopted standards and protocols.
GoldBet has been awarded the accreditation following an audit that verified the existence and effective adoption of tools, policies and procedures aimed at ensuring the highest level of safety and protection for both customers and for employees. An extensive series of parameters were assessed, including, for example, the effectiveness of checks relating to the age of the players, the existence of mechanisms to self-limit spending and to self-exclude from playing for a fixed or indefinite period, the existence of clear references to contact for help in case of need, the actual training received by the staff and, in particular, by the operators in close contact with customers.
Lottomatica firmly believes that the commitment to promoting a responsible and conscious approach to gaming is the necessary premise for building a solid business and sustainable growth, and puts every resource in place to guarantee the highest level of safety and protection for players in full compliance with the regulations, with particular regard to the protection of minors and the prevention of compulsive gambling.
The G4 certification confirms the seriousness and professionalism with which the Group carries out its work, and is an incentive to do better and better to maintain the trust of players, stakeholders and institutions.